Charlotte Tilbury

Unreal Summer Retail Pop-up at Sephora.

Services: Design / Brand Strategy / Visual Merchandising / Fabrication / Project Management / Installation

Sun-Kissed: Charlotte Tilbury’s Unreal Paradise Beach Club

To launch the Unreal Blush Healthy Glow Sticks, Charlotte Tilbury’s global team concepted a beach club-inspired campaign that celebrated summer radiance and the brand’s signature glow. Park Creative Studio partnered with the brand to bring this vision to life - executing seven immersive Sephora retail pop-ups across Canada.

We translated the brand’s creative vision into a stunning retail takeover that turned each Sephora location into a photogenic destination. From concept to execution, we focused on every detail to create a seamless, engaging experience. Colour-shifting lightboxes, custom rose gold finishes, branded umbrellas, and golden palm trees all worked together to evoke the warmth and wonder of golden hour.

The space was designed for product discovery and content capture. Custom beach loungers and the signature Unreal Vanity gave customers the perfect spot to play with products, take photos, and share their experience online.

The result? A sun-drenched retail takeover that turned Sephora into a Charlotte Tilbury glow destination.