Charlotte Tilbury

Unreal Summer Retail Pop-up at Sephora.

Services: Design / Brand Strategy / Visual Merchandising / Fabrication / Project Management / Installation

Sun-Kissed at Sephora: Charlotte Tilbury’s Unreal Paradise Beach Club

To launch the Unreal Blush Healthy Glow Sticks, Charlotte Tilbury envisioned a beach club-inspired campaign that celebrated summer radiance and the brand’s signature glow. Park Creative Studio partnered with the brand to bring this vision to life - creating seven immersive retail pop-ups across Sephora stores in Canada.⁠

Each location was transformed into a golden-hour-inspired getaway: a sun-drenched retail escape designed to stop traffic, spark discovery, and convert curiosity into sales. Colour-shifting lightboxes, rose gold detailing, golden palm trees, branded umbrellas, and curated beach accessories brought the warmth and wonder of summer indoors.

Anchored by custom loungers and the signature Unreal Vanity, the space offered dedicated moments for product exploration, content creation, and immersive storytelling - inviting shoppers to step inside the campaign and claim their own radiant moment.

The result? Retail as theatre. Seven simultaneous beach clubs that brought Charlotte Tilbury's global vision to life - merging beauty, storytelling, and summer escapism into one unforgettable retail experience.⁠