KAYALI

Fragrance has always had a discovery problem. You walk into a store, a stranger sprays something on your wrist, and you are expected to fall in love in thirty seconds under fluorescent lights. For Kayali, Sephora’s #1 fragrance brand, this was an opportunity to rethink how scent could be experienced in retail.

Enter KAYALI Café, Sephora Canada's first-ever all-fragrance pop-up.

Kayali partnered with Park Creative Studio to bring the brand's gourmand fragrance world into physical space. Park led the project end-to-end, from concept and design through fabrication, installation, and visual merchandising, across eight flagship Sephora locations countrywide, translating the brand's digital-first energy into an immersive in-store destination.

The space was reimagined as a pastel-pink café escape built to stop traffic and invite product discovery. Checkerboard floors, oversized perfume factices, and a boutique fragrance bar created a brand world that felt as immediate and photogenic as Kayali’s social presence. Anchored by café seating and curated fragrance moments, the experience encouraged shoppers to linger, explore, and share. A space designed to say stay awhile, not hurry up and buy.