rhode

From URL to IRL: Welcome to the next chapter of rhode.

To celebrate the biggest skincare launch in Sephora Canada history, rhode partnered with Park Creative Studio to bring Hailey Bieber’s cult-followed brand to life through seven immersive retail pop-ups across the country.

From Toronto to Vancouver, each Sephora location was transformed into a glazed, minimalist brand world that captured rhode’s ethos of simplicity and intention.  Super-smooth finishes, oversized product factices, soft lighting, and curated product moments recreated the look and feel of rhode’s coveted digital-first aesthetic - only now, in real life.

Park translated the brand’s creative direction into an in-store experience designed to invite interaction, spark genuine connection, and drive sales. From the perfect selfie mirrors to unique merchandising displays, every single detail was engineered to feel seamless, photogenic, and unmistakably rhode.

The result? Seven pop-ups. Millions of organic impressions. One undeniable truth: This was a curtain-drop debut that sparked cultural conversation and proved rhode’s digital magic translates beautifully to retail when every moment is designed with obsessive intention.